Crisis Communications Plan Essay Example | Topics and Well Written Essays - 7000 words

Crisis Communications Plan - see ExampleThe plan to do this will need to be executed in the next 7 days and will involve executive participation all levels including that of the Managing Director.3. The significance of the situation is that pressure from the victims family and from a well-known entity (BBC Watchdog) may generate in the public eye(predicate) demand for come about flux Strips to be banned from sale. This would potentially cut gross revenue revenue by up to 50%.We present here a compact of the strengths, weaknesses, opportunities and threats (SWOT) with respect to this crisis situation. As a consequence, we also extend to a CASE (Confront, Avoid, Search, Exploit). Because of the nature of this crisis and its potentially annihilating effects on the comp any(prenominal) as a whole, we also extend our analysis to include EPISTLE as well.Strengths The company has a positive brand view (recent reports) for Breathe Flow Strips with the commonplace public and is endors ed by commonplace sporting figures who are associated with integrity and honesty by the public.Weaknesses The company was unaware of the problem of yell of Breathe Flow Strips by drugs users and had not made efforts to contain or reduce the problem, other than general instructions on Breathe Flow Strips products to only use them for the purposes indicated on the packet. Lack of control of sales channels concerning clubs and club-goers.Threats Mounting ... Weaknesses The company was unaware of the problem of abuse of Breathe Flow Strips by drugs users and had not made efforts to contain or reduce the problem, other than general instructions on Breathe Flow Strips products to only use them for the purposes indicated on the packet. Lack of control of sales channels concerning clubs and club-goers.Opportunity Restore and fortify public confidence in Breathe Flow Strips by mounting an anti-drugs campaign and involving current popular endorsers in this campaignThreats Mounting public pressure to curtail or ban the sales of Breathe Flow Strips, possibility of government intervention, growing perception by drugs-users of Breathe Flow Strips products being a desirable accessory to drugs abuse.For the CASE analysis (Confront, Avoid, Search, Exploit)Confront (Strength against Threat) The company must leverage its current public image to the full and publicly state its ban on the use of Breathe Flow Strips for any application other than medical and sporting. Involvement of endorsers in a campaign in clubs to warn against the dangers of drug abuse.Avoid (Weakness against Threat) Avoid confrontation with the public or with BBC Watchdog, even though the company has always acted with award and integrity. Avoid discussion of lack of prior information concerning the abuse problem that might be interpreted as negligent on the part of the company.Search (Weakness compared to Opportunity) Issues Management group to repair public image and to prevent the recurrence of similar situations.Exploit (Strength compared to Opportunity) Strengthen endorsement relationship by involving popular endorsers in an