Modern Medicine Lacks Emotional Intelligence - 1277 Words

Paralleled to former decades, when an individual enters a medical facility their experience relies heavily on technological advances, with diminished personal care and attendance. Patients uncover themselves encased in white-stricken walls, reeking of rubbing alcohol, as they wait for their five-minute interaction with an emotional-deficient healthcare provider. Based on my experiences and the text, I do agree with the author that modern medicine lacks emotional intelligence, as healthcare providers generally disregard patient tears while continuing to present medical facts. The truth stands, â€Å"Medicine in modern society has defined its mission it terms of curing disease – the medical disorder – while overlooking illness – the patient’s†¦show more content†¦The fundamental step to increasing emotional intelligence in modern medicine remains to simply acknowledge a patient’s pain and confusion – let a patient know that they do no t stand alone. The purpose that modern medicine must acknowledge a patient’s pain and confusion subsists in the notion that, â€Å"Peoples emotional states can play a sometimes significant role in their vulnerability to disease and in the course of their recovery† (Goleman, 2005, p. 165). An individual’s emotional state retains the facility to determine their desire and willingness to participate in prevention measures, pursue care, and consider a treatment option. Toxic emotions – depression, anxiety, and anger – â€Å"are bad for health; distressing emotions are as toxic as a risk factor as, say, smoking or high cholesterol are for heart disease† (Goleman, 2005, p. 169). These toxic emotions not only stimulate a negative mindset, but they also endorse physical damage through their physiological effects. In the context of anxiety, this toxic emotion destroys the immune, cardiovascular, and gastrointestinal system through its coherent stress. Functioning as â€Å"the motion with the greatest weight of scientific evidence connecting it to the onset of sickness and course of recovery,† I retain familiarity with the damaging

Perception, Introspection, Reason And Memory Essay

There are four different sources of knowledge: perception, introspection, reason and memory. All our knowledge roots from our perception. Perception is the way humans sense the world outside the body. We perceive through our five senses: see, hear, smell, taste, and touch. Humans gain knowledge through experiences and experience through perception. Usually we can trust our senses to perceive our surroundings effectively but there are times we misperceive. Illusions, hallucinations or impediments of the accurate flow of information to our senses are examples of misperceptions. For example if someone hits their head causing their vision to blur or impedes them from effectively processing what occurring around them, then they shouldn’t trust their senses. Another example would be an anxiety attack causing a signal of threat to the brain also preventing the person from correctly processing their surroundings. If nothing can prove we are misperceiving then we have good reason to b e believe our senses. Introspection is a source of knowledge about our mental states. Introspection is the way humans examine and observe their own mental and emotional states. Even though usually accurate, sometimes the beliefs we form through introspection can be incorrect. Being in a dispositional mental state can cause false beliefs about our mental states. For example if someone is traumatized due to experiencing a violent relationship, they begin to think that every relationship will be an abusiveShow MoreRelatedHistory of Psychology852 Words   |  4 Pageswill and mental images like memories or dream. Example Ryan calls Makita, she is conscious of him calling her, now she has to make that into response yt actually using her senses and responding. Founder of Structuralism Psychology became recognized as a formal academic discipline when Wilhelm Wundt (1832–1920) founded a laboratory for structuralism for psychological study in Germany in 1879. Wundt is often called the â€Å"father of experimental psychology† for this reason. However, structuralism isRead MoreThe Father Of Experimental Psychology Wilhelm Wundt ( 1832-1920 ) And The Founder Of Behaviourism John1548 Words   |  7 Pagesexperimental psychology Wilhelm Wundt (1832-1920) and the founder of behaviourism John. B Watson both have opposing and corresponding views on psychology. In this essay I will compare and contrast both concepts which will include experimental psychology, introspection, operant and classical conditioning, immediate conscious, objective measurement and lab experiments. Wilhelm Wundt (1832-1920) was a German psychologist who wanted to study and examine human immediate conscious experience using experimental methodsRead MoreHow Do Self Schemas Develop And How Are They Maintained?1494 Words   |  6 PagesHow do Self-Schemas Develop and How are they Maintained? Schemas are detailed cognitive networks stored in long term memory. They organise and relate information from past experiences to represent an individual’s construal of different objects and events (Eysenck Keane, 2015). Similar cognitive networks about oneself are self-schemas. According to Markus (1977) these guide self-related actions and behaviour, and form self-concept. This knowledge is important for improving oneself, building self-esteemRead MoreHistory of Cognitive Psychology1666 Words   |  7 Pagessearching the term ‘contribution cognitive psychology’: Cognitive psychology dates back to the Greek Philosopher time in the 4th and 5th Century BC. Two in particular were Plato amp; Aristotle. These philosophers began to consider questions about perception, memory, and even thought process. Plato was the rationalist who emphasized logical analysis while Aristotle was the empiricist who emphasized observations of the external world. Later on in the 1600’s until the 1800’s, more cognitive psychology wasRead MoreDefining the Conscious State Essay971 Words   |  4 Pagesand distinguishing the methods approached to the study of the topic in the way it is measured. The original source of the concept of consciousness is considered to come from the English Philosopher John Locke who perceived the term to be â€Å"the perception of what passes in a man’s own mind† (Locke 1690). The challenge of defining the term is even considered daunting as it is still found to be difficult in giving a specific definition. Although, most psychologists appreciate that there is a basicRead MoreHume and Self Existance1821 Words   |  8 Pagesthe fives senses; touching, seeing, smelling, hearing, and tasting. He also proposed the idea of introspection, which is the exploration of one’s own â€Å"inside† world. However, Hume said, â€Å"All that we find through introspection is a bundle of different perceptions in perpetual flux† (Kolack and Thompson 601). He felt that through introspection you could find an array of thoughts, sensations, memories, and beliefs, but one would find no â€Å"self.† Hume stated, â€Å"There are some philosophers, who imagineRead MoreThe Strengths And Weaknesses Of Introspection As A Method For Investigating Psychological Phenomenon2019 Words   |  9 PagesCritically evaluate the strengths and weaknesses of introspection as a method for investigating psychological phenomenon Introspection has an incredibly large history with the first record of it being used going right back to the great Greek philosophers such as Plato and Aristotle, however this was in a philosophical sense about discovering oneself (Boring, E. G. 1953) which lead to the scientific methodology being born in the laboratory of arguably the father of psychology Wilhelm Wundt who usedRead MoreI Am Taking A Class About Exploring The Mind991 Words   |  4 Pagesthat fits with their behaviours, feelings or whatever. It is also teaching us that our past experiences and available information actually influence our choices, evaluations, memories and perceptions Barb: You’re joking that can’t be right, I am certain I know why I do things. I don’t just go around doing things for no reason. I would like to think that I thoroughly consider my options about a decision before I act upon it I’m a reasonable person. Amanda: I am not saying that you do not always knowRead MoreComparing Philosophers Locke And Hume On Personal Identity1375 Words   |  6 Pagesmatters physically and that which may exist in the continued life after death. He further argues that for person identity to exist, we must evidently consider what the person stand for. For Locke, a person should be a thinking and intelligent being with reason and reflection and can consider itself as it is irrespective of a difference in time and place. For such to hold, Locke further argues that one must be consciously perceptive, able to think and reflect to exist as (I)†¦.( Strawson,69) According toRead More Apocalypse Now vs Heart of Darkness Essay1120 Words   |  5 Pageswithout reason. His fascination with Kurtz is also less profound than in Heart of Darkness. According to literary scholar and cinema aficionado Mark A. Rivera, â€Å"In Conrad, Marlow is in awe of Kurtz, comes to identify with him in some dark recess of his own psyche; Willard, on the other hand, is more impressed with Kurtzs credentials than moved by his force of mind and will.† nbsp;nbsp;nbsp;nbsp;nbsp;Despite the fact that the film is told through Willard’s eyes, his skewed perception does not

An Argument Against Same Sex Marriage - 981 Words

David Masci conducts interviews on the topic of same-sex marriage and presents them in the transcripts titled â€Å"An Argument against Same-Sex Marriage: An Interview with Rick Santorum† and â€Å"An Argument for Same-Sex Marriage: An Interview with Jonathan Rauch†. Masci interviews two people with completely different stances regarding same-sex marriage. He interviews Rick Santorum, an ex-senator and devout Christian, who is against same-sex marriage then Jonathan Rauch, a gay rights activist, who is for same-sex marriage. Santorum and Rauch both spend a great amount of time speaking about the institution of marriage and although they make some compelling arguments, I feel that neither provide an argument that I can fully agree with. When speaking on same-sex marriage, a major point is always how this will affect the institution of marriage. Santorum argues that if same-sex marriage is legalized, marriage as a whole will become meaningless and it will decrease while d ivorce rates increase (Santorum). I disagree with every point of this argument. A couple’s marriage should not be based on another couple’s marriage. If a person truly wants to marry someone, they will do it regardless of who else does it. I agree with Rauch because same-sex marriage will not negatively affect marriage. However, I do not agree that legalizing same-sex marriage will be positive either (Rauch). Rauch argues that legalizing it will make the institution of marriage even better because there willShow MoreRelatedSame Sex Marriage Is A Matter Of Civil Law1270 Words   |  6 PagesSame-sex marriage is one of the most controversial issues in the modern world. In the past, marriage was recognized as a social union between a man and a woman and in most cultures, homosexuality was viewed as abnormal and forbidden. However, today, homosexual relationships are fighting their way towards global acceptance as the LGBT community has been extremely active, advocating for their right to marry since the early 90s. With an increased in tolerance for homosexuality in society, controversyRead MoreThe Debate Over Same Sex Marriage1555 Words   |  7 PagesFor years on end, same-sex marriage has been a topic of controversy. It has always been an on-going argument; there is the for-side and there is the against-side. There are many arguments for each side but which side has the most convincing argument? Maybe some of these arguments can be debunked. There needs to be a discussion about the holes in arguments and which side is the most convincing. The history of same-sex marriage was anti-climatic for a long time. It seemed that for too many years itRead MoreShould Marriage for Same Sex Couples be Legal in United States?1220 Words   |  5 PagesMarriage as generally define is the union between one man and one woman. However a recent debate over same-sex marriage has stirred a nationwide debate reverberating in the halls of Congress, at the White House, in dozens of state courtrooms and legislatures, and is also becoming a speech-making topic for election campaigns at both the national and state levels. As the debate for this controversial topic rages on, the American religious community view on the topic remains deeply divided over theRead MoreSame-Sex Marriage in India1534 Words   |  6 PagesSame sex marriage in India Introduction Same-sex marriage is one of the most debated social topics in the world today especially with regards to equality and rights of such couples. There are a few countries that provide rights of full civil marriage to same-sex couples such as Belgium and Canada (Graff, 2004). Some other countries such as South Africa, Australia, and France amongst others provide such couples with civil union rights or legal partnership rights (Graff, 2004). The debate on whetherRead More Same-Sex Marriage Essays1127 Words   |  5 PagesSame-Sex Marriage The United States is known world wide for its civil rights and freedoms. Many Americans are appalled by the idea of same-sex marriages. What?s wrong with the idea of two people who care greatly for one another wanting to spend their lives together? The gay community is misunderstood because many straights are not willing to listen. These individuals would rather just be closed-minded in this situation and reticent to really think about what this means to the gay community andRead MoreThe Rights Of Same Sex Couples1514 Words   |  7 PagesThe rights of same-sex couples is a big controversy currently, and although there are still many in opposition, the number of supporters increases regularly. Not only do most opposing take a religious standpoint, but they also claim is have a negative effect on â€Å"real marriage† and that same-sex households cannot provide the necessary parenting needed to properly raise a child. Not only do most advocates feel that some of the opposing ar guments make no sense, but also that others are based off ofRead MoreSame-Sex Marriage Argument894 Words   |  4 PagesSame-Sex Marriage Argument Sarah Springstube PHI103 Informal Logic Instructor DeFusco August 4, 2014 Same-sex marriage has been an issue among society for many years. Not all people understand there is no ban on same sex-marriage nor is it illegal. In all fifty states there are couples of the same sex who live together, ones who choose their professional job to be in a workplace where joint benefits are offered, and ones who choose a religious community which accepts their relationship. ThoseRead MoreSame Sex Marriage Is An Inflammatory Issue In Today’S Political1577 Words   |  7 Pages Same sex marriage is an inflammatory issue in today’s political landscape. Seemingly every election cycle brings us incendiary statements about how â€Å"the gays† are destroying America’s moral fabric from segments of the right. Meanwhile the idea of same sex marriage is becoming more and more accepted among young generations. The courts lie in the middle of this chaos. When laws are passed which discriminate against members of the LGBTQ community and are met with leg al challenges, it is up to the courtsRead More Same-Sex Marriage and Religious Liberties: Essay1558 Words   |  7 Pagesof same-sex marriage has a long-standing history of opposition from religious circles. Some argue against the legalization of same-sex marriage based on their interpretation of the Bible’s stance against homosexuality (Dobson, O’Brien). Other opponents argue against the practice based on universal tenets of moral behavior, fundamental beliefs that are said to underpin our country’s existing laws and should not be eroded (George, Finnis, Friedman). Increasingly, however, the arguments against same-sexRead MorePro Gay Marriage Argument1386 Words   |  6 Pagesï » ¿Pro Gay Marriage The United States is currently embroiled in a battle over issues regarding civil rights of its citizens and what rights are constituted by that term. In the past, civil rights issues have been fought over womens rights and those of African Americans among others all in the name of seeking equality. Perhaps the most vocal group discussing civil rights in the United States at present are gay marriage activists who are fighting for same-sex couples to be able to marry. These individuals

Market Management

Question : Discuss about the Market Managment ? Answer : Introduction The current report revolves the marketing strategies of the organizations that run the operation in a large market. The report prepares a situation analysis for the organization Coles, Australia. The report focuses on the planning process and analyzes the environments where Coles is currently running its operation. Coles is one of the popular retail stores with headquarter in Melbourne, Australia. The firm has gained popularity due to its increasing variety of services and large customer base. The marketing success of the firm relies on the implementation of innovative strategies that help the firm to gain competitive advantages. The firm is famous for its high quality of grocery products that highly embraced by Australians (Johnson, Ringham Jurd, 2013). The report starts with providing an in-depth situation analysis that includes both external and internal environment. In order to analyze the strength and weakness, both SWOT/TWOS analysis have been conducted.Situation Analysis External Analysis In this particular section, the attractiveness or the profitability of the Australian super market industry has been discussed to identify the current scenario of the market. Industry analysis- Porters five forces- Threats of the substitutes- It is observed that threats of substitutes is high as the retail organization Coles deals with many indirect competitors involving the convenience stores , specialized grocery stores and famers market. According to the evidences, these indirect competitors could be viable substitutes for Coles and bring sever challenge in the coming days (Wilkinson 2013). Bargaining power of supply- The bargaining power of the suppliers seems to be low in the retail industry. It is observed that Coles and its large competitors cover the large section of the market. As put forward by Johnson, Ringham and Jurd (2013), many local Australian producers have constrained selection of the intermediaries to select. Therefore, it can be mentioned that Coles and Woolworths are the large purchaser in the market resulting to low bargaining power. Bargaining power of the buyers-The bargaining power of the customers is medium in the retail sector of Australia. With the contribution of federal government and ACCC to decrease the impact of the competition obstacles, the new competition acquires the market, which increases the consumer choice (Li et al., 2013). Threats of New Entrants- The treat of new entrants is very low and the impact is expected to be unchanged for long. As Australian retail, market is one of the expensive markets. The entrants have to make a large investment to get into the market. It is evident that when a market is acquired cover two large retail giants, new the entrants may require years to stabilize their position in the market. Industry rivalry- The industry rivalry is high as the number of major players in the market is low. In addition, the lack of perceivable differentiation because of the generic nature of the services as well as the product offered is the reason behind the high competition. Market analysis- The regulation that has large impact on the competition in Australian industry is the Competition and Consumer Act 2010. The organizations in the retail industry have experienced a large growth in 2015 as the consequence of the wealth effect. As put forward by Sharma and Lambert (2013), a strong housing market is sustained by the low interest rates as well as household credit increase motivated the consumers to spend as the perceived values of the assets increased. The industry has experienced 4.1% growth and revenue gained $105 billion (Koumparoulis, 2013). The Australian retail industry is observed to be remaining under significant pressure from the consumer-based forces that includes increasingly diverse customer segments and the growth of the digital generation as well as the continuous journey of customers. Competitor analysis- The current market scenario of Australian retail industry indicates that the Coles and Woolworths cover almost 80% of the market; thus, the Woolworths is considered to be the major competitors in terms of sales, customers, market acquisitions and revenue growth (Boztepe, 2016). The other competitors are such as Franklins, Aldi, Specialty and other market. Figure 1: Competitor analysis (Source: Sharma Lambert, 2013) Porters generic strategies- Cost leadership-Hence, as the market acquisition strategy, the major competitors such as Woolworths sets out to become the low cost producer in its industry. It is also observed that the sources of cost advantages are varied and relies on the structure of the industry. As the market share of Woolworths is higher due to its nature of being low producer, Coles find it difficult and exploit all sources of the cost advantages if the organization wants to achieve as well as sustain over the cost leadership (Glanz, Bader Iyer, 2012). Differentiation- While applying this strategy, the firm needs to become unique in its industry based on some particular dimensions that are valued by the customers (Smither, Houston McIntire, 2016). Hence, the large competitor Woolworths implemented the strategy of product variation, where the introduced beef products based on the demand of the customers. This variation of the product is unique is as no retail organization in Australia has implemented this strategy Focus- The generic strategy of focus relies on the choice of narrow competitive scope within the industry. Thus, in order to gain the cost advantages from the retail market and to compete with Woolworths, Coles is relied on the lean management, in which it has the full control on the supply chain network. The firm gains the control over the waste materials to gain the cost advantages. Customer analysis Who The major buyers of Coles are the people that reside in the urban areas. A large percentage of the customers of Coles belong to large Australian cities. What There is a high demand for grocery products such as vegetarian items, milk, meat, drinks, fruits and clothes. Where A large percentage of the customers prefer to go the stores rather than buying online product. The people who belong to the city areas such as the Sydney and Melbourne that are most populate. When The grocery items are usually purchased on weekly basis Why They prefer to buy the grocery items from the retail stores as the stores have large varieties of product in front of their eyes. They do not have to look for any products while roaming around the outlet. In addition, as the deals and offers are offered along with the products, they customers have the opportunity to gain cost benefits. How As discussed above, an increasing number of the customers prefer the outlets. However, as Coles has lately started the online selling. Table 1: Customer analysis (Source: Burda Teuteberg, 2013) Macro environment Political Environment-It is evident that Coles is one of the popular retail stores in retail industry of Australia meeting the needs of the customers by establishing different retail stores. The political condition is often seen to be shaping the business environment offering the growth opportunities to the firm (Koumparoulis, 2013). As Coles is running the business in a market, which is largely stable; thereby the risk of business loss is not high. Figure 2: PESTLE analysis (Source: Connellb McManus, 2016) Economical factor- The economical factors such as recession and higher employment has a strong effect on the financial performance of the business. However, Australia is financially stable, the Coles has increasing market opportunities. Social factor- The Coles had identified the significance of the customers experience as the aspect of their sales as well as profitability. The firm has introduced advanced means of fulfilling the requirements of the customers (Glanz, Bader Iyer, 2012) Technological factors-When it comes to the technological factors, the advanced technologies that improve the shopping experience of consumers form a main area of the focus as well as retail organizations. Legal factor-It is observed that taxation policies as well as recruitment management are the part of the regulations developed by the federal government is the fundamental legal framework affecting the business. Environmental factor-Coles has been and participating the activities hat been investing its resource in decreasing the carbon footprint of the company and reducing the wastage of natural resources like water. Operational analysis 4ps marketing mix of Coles Product-The firm gains the popularity for its grocery products such as meat, fruit, Coles brands, diary, deli, bakeries and many more (WesFarmers.com, 2016). Price-The firms use skimming pricing strategies for all of its product and services. This means it launches a new product in the market; they use the premium pricing strategies, when the competitors start bringing the same products, Coles decrease the prices of that product. Figure 3:4ps marketing (Source: Cameron et al., 2013) Promotion-The retail store use attractive pricing with additional offers and deals such as 40% discount on certain number of purchase and loyalty points. Place- The firm runs all its outlets in the urban areas or the large cities of the country where the population is comparatively high. Financial analysis Particulars FY 2014 FY 2015 Earnings before interest and Tax 2,689 2,440 Statutory Loss After Tax 68.46% 64.58% Return on Invested Capital 8.61% 7.74% Positive Operating Cash Flow 3,226 3,791 Total cash position -1,240 -687 Velocity Frequent Flyer revenue 8.45% 11.09% Table 2: Financial analysis (Source: WesFarmers.com, 2016) Financial analysis is considered to measure the performance efficiency of the organization, which is determined by financial ratio of the profitability, financial position, liquidity and gearing information. Considering the financial information of Coles by measuring earnings before interest and tax reflected negative balance during 2014, which was low in 2015. It can be said the company improved its performance and the amount of loss declined in the subsequent year 2015 approximately by $200 million. However, cash fund of the organization reflected increased balance in the year 2015 as still it is in deficit, which company need to recover and it also reflects the organization is solvent and efficient in managing the resources to meet the current obligations. Additionally, return on invested capital also reflected decreased rate during the financial year 2015 by 7.74%, which is monitored 8.61% in the financial year 2014 representing the efficiency in optimum utilization of capital f unds as well as facing difficulties in terms of providing reasonable returns to the investors (WesFarmers.com, 2016). However, on the other hand, the organization has been efficient in utilizing the cost and resources to generate higher revenue and maximum profitability. As per the entire study, it is observed that Coles limited in one of the subsidiary company of Wesfarmers, which is affected due to uncertain market scenario, but company is having better financial support from their parent company, so there is possibility of growth in future. Product analysis The organization has large varieties of the products to satisfy the needs of large markets. The Coles introduced different vegetable products, grocery items such as eggs, rice, wheat, meat, dairy products, drinks, bakery items and many more. Baby products Dermatologically tested, Safe for sensitive skin, Fragrance free products Bakery Rustic Roll, Baked Clabatta, Baked Fruit and many more Dairy Friendly milks, Green pastures, Milk Table 3: Product analysis (Source: Burda Teuteberg, 2013) SWOT/TOWS Likelihood Impact Score STRENGTHS S1. Huge market share 8 S2. Attractive pricing strategies with the frequent price cuts and promotional offers on regular basis 7 S3. Impressive online order as well as delivery pickup service 6 WEAKNESSES W1. Negative publicity revolves around the negotiation with Australian suppliers that hurt the public sentiment 8 W2. Flaws in the products and services such as the habit of keeping the eggs in the shelves instead of cold store 7 OPPORTUNITIES O1. Seizing the control of the supply chain to manage the production and increase profits 7 8 56 O2. The geographical expansion could help the firm to expand the operation 8 9 72 THREATS T1. Intense competition in the supermarket space leading to the food price could plummet to low margins 7 8 56 T2. Customers have the confusion among the different generic brands 6 7 42 T3. The retail sector in Australia has been developing as competitors get into the dynamic business models 7 8 56 Table 4: SWOT analysis (Source: Hipp Roussell, 2013) TOWS analysis STRENGTHS WEAKNESSES OPPORTUNITIES SO S1,S3/O2: Using both online and outlet selling can expand their market share along with the geographical expansion WO W1/O2: Coles can counter the negative publicity with the help of business expansion strategies W2/O1: By controlling the supply chain Coles can handle the product and service flaws THREATS ST S2/T1: Coles can use attractive pricing strategies with frequent price and promotional offers so that the new competitors will not be able to capture the market, as they have to develop a low pricing strategy at the beginning WT W1/T2: Intense competition and negative publicity can lower the profit margins, which Coles can manage by business expansion W2/T3: Product and service flaws can deter Coles development in the retail sector. So, they have to implement a dynamic business model that can solve these issues and bring in profit for the organization Reference list Burda, D., Teuteberg, F. (2013). Sustaining accessibility of information through digital preservation: A literature review.Journal of Information Science,39(4), 442-458. Boztepe, A. (2016). Green marketing and its impact on consumer buying behavior.European Journal of Economic and Political Studies,5(1), 5-21. Smither, R., Houston, J., McIntire, S. (2016).Organization development: Strategies for changing environments. Routledge. Glanz, K., Bader, M. D., Iyer, S. (2012). Retail grocery store marketing strategies and obesity: an integrative review.American journal of preventive medicine,42(5), 503-512. Hipp, J. R., Roussell, A. (2013). Micro-and macro-environment population and the consequences for crime rates.Social forces,92(2), 563-595. Johnson, L. W., Ringham, L., Jurd, K. (2013). Behavioural segmentation in the Australian wine market using conjoint choice analysis.International Journal of Wine Marketing. Koumparoulis, D. N. (2013). PEST Analysis: The case of E-shop.International Journal of Economy, Management and Social Sciences,2(2), 31-36. Kumar, R. (2013). The Effect of Macroeconomic Factors on Indian Stock Market Performance: A Factor Analysis Approach.Retrieved on,8(1), 2014. Li, Z., Wang, W., Yang, C., Ragland, D. R. (2013). Bicycle commuting market analysis using attitudinal market segmentation approach.Transportation Research Part A: Policy and Practice,47, 56-68. Royer, S. (2013).Strategic Management and Online Selling: Creating competitive advantage with intangible web goods. Routledge. Sharma, A., Lambert, D. M. (2013). Segmentation of markets based on customer service. International Journal of Physical Distribution Logistics Management. WesFarmers.com, (2016).Wesfarmers.com.au. Retrieved 11 December 2016, from https://www.wesfarmers.com.au/ Wilkinson, F. (Ed.). (2013).The dynamics of labour market segmentation. Elsevier. Connell, J., McManus, P. (2016).Rural revival?: place marketing, tree change and regional migration in Australia. Routledge